Our company is founded by an immigrant who has first-hand experience of the hardships faced daily by our community.
This helps us to comprehend our community’s needs as well as accurately recognize our target audience from within, cultivating trust and facilitating the exchange of information grounded in lived experience.
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As a Mexican immigrant who has been in the US for almost two decades, I have personally overcome many of the challenges that most immigrants face daily. I’v worked in the fields and warehouses under extreme conditions, worked in underpaid services jobs, and personally experienced the discrimination and disenfranchisement of the Latinx immigrant community.
This personal experience has inspired my commitment to ensure that Latinx immigrants feel accepted, valued, and integrated as an important part of the communities where they live and work. This commitment to serving the Latinx community in the most culturally-appropriate and effective way has served as the foundation of all the projects and campaigns that I have created.